Writing blog content effectively increases website traffic, builds customer trust, and expands a company's brand. One strategy that is consistent in marketing is using blog content because it's a reliable approach for businesses to reach current and potential customers. And it's one of the easiest and most cost-effective ways to show off your products and services.
According to HubSpot, around 60% of people read blogs at least once a week. What's impressive is that 35% skim through blogs most of the time, and 38% do a mix of skimming and deep reading.
Over the years in the marketing industry, we have always encouraged our clients to content to expand content by creating informative and creative blog content. It's an asset to the website and Google search for increased visibility and organic positioning.
One common question we receive is which types of content or categories to develop. Understanding the different types of popular blogs can help you tailor your content to your target audience. You can start with a simple list and outline it for monthly or quarterly updates like the below:
How To Guides or Instructional
Lifestyle and Personal Storytelling Content
Checklist or Cheatsheet Blogs
Niche and Target Services Content
Newsworthy and Company Announcements
FAQ Style Blogs
Case Studies and Project Announcements
Identifying the type of blog that resonates with your audience allows you to create content that meets their expectations and needs and establish a realistic posting schedule.
What is the ideal word count for a successful blog?
Another topic we discuss with clients is that blog length is a powerful ingredient that significantly impacts the success of your content strategy. Whether you craft micro-content that sparks lively discussions or into longer, educational articles that drive organic traffic, each length serves a specific purpose.
The key lies in understanding when to utilize each format, tailoring it to suit your audience's preferences and the nature of your content. The critical ingredient is creating new and exciting marketing content for your readership.
Want your audience to get hooked on your content? When moving from an idea to execution, developing a captivating title is an absolute necessity.
Did you know the average internet user has an 8-second attention span, shorter than a goldfish? As an adult, your attention span is 8.25 seconds. You might get distracted while reading this.
It all starts with a compelling title that grabs their attention. But what makes a title compelling?
Creating a compelling title should be clear, concise, and relevant to the content. It should also be creative and valuable to capture the reader's interest and provide value. And let's remember to use the SEO keywords within the title.
Here are helpful approaches to helping you create a great blog title:
Craft a concise and clear title for your blog post using strong verbs that grab attention.
Ensure it accurately reflects the post's content and includes relevant keywords for search optimization.
Make it unique to stand out from other titles.
Many clients prioritize content strategy at the bottom of their marketing outlines. However, it is one of the most crucial strategies for businesses. A well-executed content process provides your website with fresh and relevant content for search engines to crawl and index. It even helps potential customers find your business more efficiently by providing valuable information.
From title to blog length is a powerful ingredient that can significantly impact the success of your content strategy. But most importantly, staying consistent with blog updates and understanding popular blog types allows you to cater to your audience's preferences. And let's remember the personal touch in your writing to foster a genuine connection with your readers. To create engaging and valuable blog posts, consider essential elements that build a lasting connection with readers and establish your blog as a trusted source of knowledge.