So, let’s talk video marketing. It’s in no way a new concept, however, it is taking off faster than ever and becoming an increasingly powerful marketing tool. Curious just how powerful? Let’s look at some statistics…
Research shows us that more and more people are watching videos online than ever before…building your SEO and converting browsers into buyers. I’m here today to share with you THREE STEPS on how to get started in video marketing.
The first steps may seem simple but it’s the most important in getting started, NUMBER ONE DEFINE YOUR TARGET AUDIENCE.
It’s so important to understand the needs and desires of who our consumer is, need I say the most important element in video marketing? This will help you to strategize where you will put your video and craft your message accordingly.
Video marketing is accessible to all businesses of any size. The key thing to remember is that not all platforms are going to reach your target audience. It’s still easy to miss the mark. So, I urge you … key in on your target audience, where they are viewing videos, and what their needs are. Marketing Guru Orvel Ray Wilson once said, “Customers buy for their reasons, not yours.”
NUMBER TWO – CRAFT YOUR MESSAGE
This comes with knowing your value. Something I preach often. Buyers come to you because you are solving a problem for them. So, tell me, with video, what set YOU apart from everyone else and why should I buy from you? Then craft your message around that value. That’s right, it’s time to put pen to paper. Incredible how quickly the thought of this can make most of us sweat just a little. But remember, YOU are the expert in your product, service, or solution. You know better than anyone why your business matters. Don’t forget that the number one reason consumers lean on videos to help them make buying decisions is that video evokes emotion, we’re hard-wired for it. So, tell me a story, tell me your story. Furthermore… In keeping with the trends for this coming year, remember raw and authentic content is going to be the way to go. So, if you’re worried about budgeting for video marketing at the beginning, remember you can always start learning these steps on your own before making the investment to outsource. This way, when it’s time to hire out, you’ll be able to speak the language and play a hand in the overall production moving forward. So, NUMBER THREE DON’T WAIT, HIRE YOURSELF. Remember that people crave authenticity, and no one knows your product better than you. Pick up your smartphone, trust yourself, and start shooting… and keep listening in as we share more HOW TO videos on just how to accomplish this goal and solve creative challenges such as composition, storytelling, lighting, and editing. Remember you will make mistakes, it’s part of the process. If you’re not winning, you’re learning, so they say. But let me offer you some kindness as a reminder to have grace… take this as an opportunity to make those mistakes, build your know-how, and even surprise yourself a little. Remember we live in a very connected world, let’s strive to make those connections genuine and take advantage of the opportunities for success available to us. That’s it for today’s HOW TO with DBC. I’m Maryn Graves your brand collateral specialist. Cheers to creating compelling content for the year ahead!
We build your business online with marketing ideas that work for you. DBC Team has been a part of the online marketing industry for over 20 years and specialized in many aspects of (SEO) Search Engine Optimization. We are an experienced marketing & consulting company based in Huntsville, Alabama, and specialists in niche marketing. We appreciate working with small to medium-size businesses to build an excellent partnership with our clients to understand their business thoroughly. Meet Our Team