Yes, content is king, but content alone is not nearly enough. In today’s social media savvy world, visual content is the preferred method of communication by many. In fact, in 2018, almost 85% of interactions were visual. Therefore, you need to have a great visual content strategy in place.
It would help if you kept producing high-quality text content, but by having great visual content to match, you’ll achieve even greater success in whatever it is you’re looking to accomplish. To make things easier for you, here are five tips to improve your visual content strategy.
#1: Quality Over Quantity
Instead of pushing out tons of bad visuals on social media, focus on sharing only the most premium and helpful visuals instead. High-quality visuals will be professional, impactful, sized appropriately, and possibly even include a CTA (call to action) of some sort. There’s nothing worse than seeing pixelated images floating around on the internet.
#2: Keep Branding Consistent
Another great tip to improving your visual content is to keep your branding consistent across all images and platforms. If your brand’s colors are baby blue and orange, for example, try to implement these colors into each piece of visual content where applicable. Some other things to keep consistent are the text (font, size, and weight), image tones, and logos/branding. The goal is to get to a point where when someone randomly sees your visuals, they know it’s your brand before even inspecting it further.
#3: Spark Emotional Connections
Whenever possible, choose visual content that will spark emotion in your audience. Humans are emotional beings, so it only makes sense to trigger emotion through your visual content. First of all, decide what kind of emotional response(s) you want to trigger in your audience. Big name brand companies create visual content that motivates and inspires. If your brand’s focus is on helping people relax, try using relaxing colors and images in your visuals.
#4: Alt Tags, Always
Alt tags are beneficial for SEO. More importantly, however, they exist to help the visually impaired still be able to enjoy your content. Ideally, the alt tag should describe the image and the article with details.
#5: Define Your Platform(s) of Choice
While some brands can see massive success across all social media platforms, most brands should begin by focusing on one or two platforms instead. When deciding which platforms to focus on, it’s essential to understand who your target audience is. If your target audience is 18-25-year-old college students, for example, you’ll have a higher chance of success on a visual platform like Instagram or Pinterest. If you’re a law firm, you may fare better with a focus on LinkedIn or Facebook. You can still produce content on all platforms, of course, but make sure you focus on growing one or two platforms first.
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