In life, there are many acronyms floating around that are quite easy to understand. You probably use quite a few of them on a daily or consistent basis.
For example, you might use fun acronyms like LOL (laugh out loud), ROFL (rolling on the floor laughing), LMK (let me know), ILY (I love you), and NVM (nevermind) when texting your friends, colleagues or family. When talking about deadlines or business, acronyms such as ASAP (as soon as possible), TDB (to be determined), and N/A (not applicable) come to mind.
However, while you might be savvy on all of the above acronyms, you might be left lost and confused when it comes to those acronyms used in the digital marketing realm. Especially if you’re fairly new to the digital marketing world, these acronyms may sound like a foreign language to you.
If acronyms such as CTA, PPC, SEM, ROI, SEO, B2B, and CTR currently give you a headache, no worries––we’re here to help. To help you navigate the digital marketing realm more efficiently, let’s take a look at 15 of the most popular digital marketing acronyms and what they mean.
Cost Per Action. This refers to the cost an advertiser or marketing must pay for a certain action. These actions include sales conversions, website visits, link clicks, form completions, the list goes on.
Attention, Interest, Desire, Action. This acronym describes the list of focuses a marketer should have as they are either writing or designing an ad. First, you must grab the customer’s attention and hold their interest. Then, you must spark a desire within them (by speaking to their wants and needs). Finally, the ad or copy must result in a call to action, which leads to our next acronym.
Call to action. This is a phrase that tells the customer to make an action, usually to purchase. Phrases such as “Buy Now” or “Learn More” are common CTAs.
Key performance indicators. This relates to business goals and determines how well or poorly a marketing campaign is performing by measuring certain data, or indicators.
Pay per click. This acronym refers to the cost that is associated with each click you receive on your ad/website, whether in Google Ads or a social media ad campaign.
Word of mouth. This refers to one of the most basic yet effective forms of marketing. When people tell their friends about your brand, that’s considered WOM.
Return on investment. Basically, this acronym explains how much money you’ve made in comparison to the amount of money you spent to make that money. If you spend $100 on ads and generate $100 in sales, your ROI is $0 or 1:1.
Search engine optimization. This is a method of improving your site’s visibility and ranking in the search engines via the use of targeted keywords effective use and placement of content. This is an organic growth method.
Bounce rate. This refers to how many visitors to your site immediately leave in a matter of seconds. A high bounce rate indicates a slow website, poor navigation, poor content, or a mix of all three.
Google Analytics. GA is a platform provided by Google that allows you to track the amount of traffic and other key data points for your website, such as the bounce rate.
Search engine results page. The SERP is the very first page that shows when you type in a search term on a search engine.
User experience. Although it’s not technically a marketing term, it is directly related to marketing in that the experience your users have on your website can make or break a marketing campaign. If users click your link to purchase and the site’s content is confusing, they will quickly abandon ship.
Business to business. Refers to a business that sells products or services especially to other businesses.
Social media. Simply refers to any and all social media platforms.
Search engine marketing. This is an umbrella term for all types of marketing that result in an improvement in your website’s visibility within search engine results pages. Examples of SEM include SEO and even paid ads.
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