Every year, retailers start their marketing campaigns for the holiday season months in advance. They work tirelessly to attract more customers and rely on their existing customer base to buy more products and services. Retention marketing is essential to target your current customer base to build your ROI.
The holidays are the most critical season of the year for marketers. They have an extended period with a ton of opportunities to use specific marketing strategies. However, it can be challenging to know which ones will work best with you with different marketing channels and techniques.
The DBC team is sharing a Holiday Calendar for October to provide ideas and tips for effective marketing to keep you on track for this upcoming holiday season.
Create your holiday content calendar at least one month in advance, which will give you an idea of all the content pieces that need to be created and published during the holiday season. The critical point here is planning! Don't overthink the process; creating these habits will get easier even when it feels frustrating initially.
Holiday Season Marketing Strategies That Will Get You Noticed
#1: Email Marketing
The main advantages of email marketing are that it doesn't rely on social media platforms and is inexpensive when compared with other types of advertising such as radio or TV commercials which require significant upfront investments in equipment and production. Moreover, email advertising allows marketers to maintain complete control over their creative work and content with minimal production costs.
#2: Content Marketing
We need to understand what type of content people want to share on social media sites like Facebook and Twitter. The best way to do this is by looking at which types of posts receive the most shares, likes, and comments on each site. Then, create a marketing outline of categories of content to develop and set up consistency.
#3: Social Media Marketing
Social media marketing is creating and sharing content on social media to generate interest and engagement. Next, you have to develop a social media marketing strategy that aligns closely with your goals. It would be best to prioritize your social channels based on how they can help you meet your objectives. For example, if you are looking for more leads, Facebook is a good channel for advertising because it has the highest number of monthly active visitors who are likely in the market for what you have to offer.
Conclusion: Stay focused on your audience and build your content ahead of time. These are a few simple rules in marketing strategies that will help you get noticed this year. Hopefully, these tips will help guide your business during this holiday season.
We build your business online with marketing ideas that work for you. DBC Team has been a part of the online marketing industry for over 20 years and specialized in many aspects of (SEO) Search Engine Optimization. We are an experienced marketing & consulting company based in Huntsville, Alabama, and specialists in niche marketing. We appreciate working with small to medium-size businesses to build an excellent partnership with our clients to understand their business thoroughly. Meet Our Team