The best marketing tips for your business during COVID-19

Let's face it, with the COVID-19 pandemic at large all around the world, these may seem like unprecedented times for your business. And for many local companies, this may very well be the biggest hurdle to be faced so far.

While these are hard times that come with a series of struggles and concerns, the truth is that this pandemic doesn't have to mean the halt or end of your business. Many companies have endured pandemics and hard times that have happened before COVID-19, coming out even more influential in the end.

We're not medical gurus, but we are proud experts when it comes to revolutionizing and future-proofing businesses to withstand the times– including COVID-19.

Today, let's take a look at five great tips to help you strengthen your marketing strategy during these challenging times so that your business can continue to thrive and outshine the competition.

#1: Be sensitive to the times.

It's no secret that we are in uncertain times. The COVID-19 virus is extremely contagious and unpredictable, infecting thousands every single day. Because most people are concerned about this pandemic, you need to review and scan all of your marketing material to make sure that nothing can come off as insensitive or tone deaf about the topic. For example, urging people to travel soon, promoting group events, or eating out.

#2: Aim to be helpful.

Since more people than ever are staying home and scouring the internet for information and entertainment, one of the best ways you can strengthen your marketing strategy is to be helpful in these unprecedented times. For starters, it may be helpful to provide a few resources for customers to learn more about how the COVID-19 pandemic relates to your business and how your customer is responding.

From there, you can market material or products that would be uniquely informative for your potential customers. Offering a new learning course that is entirely remote and self-paced, for example, is an ideal way to meet your customers’ needs while they’re homebound

#3: Listen to your audience and respond.

This is something you should be doing actively anyway, but now more than ever, it's vital that you listen to your audience and get involved in the conversation. People are attached to their devices as of late, so you should be present as well.

Some great ways to join the conversation–or lead it–include being active in Facebook groups, asking questions on your In