Google's ultimate goal is to locate and rank websites that contain information relevant to the search query.
Remember that when creating your products and services for your website, you should focus on putting the user first and delivering fast, relevant search results to improve their overall experience. Don't rely on keywords; provide your customers with what they truly need.
If you want to achieve your goal of driving more traffic to your website, there are several important steps you need to take. The first and most crucial step is to create high-quality content relevant to your target audience. Once you have created this content, Google will find and index it based on users' search results.
Next, you must engage your target audience with your content by promoting it through social media, email marketing, and other channels. As more people engage with your content, Google will rank it higher based on its credibility and relevance.
As your content continues to receive engagement, you'll see more traffic to your website. This increase in traffic results from the organic growth that occurs when people share and engage with your content. Over time, this organic traffic will continue to increase, leading to even greater exposure for your website and brand.
If you feel lost or frustrated with the evolution of marketing, know that there are others. Many business owners need more time to focus on marketing their businesses online. To succeed, perform research and work with marketing experts to understand what your clients are searching for.
Feel free to ask for help from the experts. They can guide you through the process and help you achieve your goals.