A website is an essential part of any business and helps create a brand identity for your company. But did you know, Adobe found that 38% of people will only engage with a website if the content or layout is attractive?
Why is a website so important to your business?
1. Establishing brand identity goes beyond appearance and design
Your brand identity recognition will reach more people, build trust with potential customers, and increase recurring revenue. What you promote on social media should reflect your business on the website.
2. Create content to broaden your reach
You can write content to offer your potential client an understanding more about your business and develop the knowledge on your website to create a connection and increase the leads.
3. Reinvest your website
Investing back into your website is a great way to ensure it remains up-to-date and relevant. First, increase your understanding of what your customers search for online and build that relevance. But most importantly, to understand what and how your competitor's online performance compares to your business.
Your website is a fundamental tool that must reflect the what, how, and why so it's easy to locate the information your potential clients are searching for. However, it should be transparent for the client so they find the answer to what they need. Continuing to build and expand your website is one of the crucial factors clients often neglect.
Frustrated with your marketing? Feeling stuck? Our team at Designedbycarla can help you achieve your goals and take your business to the next level with our expertise. Get started today with Designedbycarla Creative Team.