What Does "Marketing" Really Mean?

"Look around you. Everything changes. Everything on this earth is in a continuous state of evolving, refining, improving, adapting, enhancing… changing. You were not put on this earth to remain stagnant." ― Steve Maraboli.


The definition of Marketing is:

"the action or business of promoting and selling products or services, including market research and advertising."


It's a general word associated with people like me in this industry.


But if we want to stand out, we use the word "strategist or branding."


One person said the industry is saturated, but I beg to differ. But I do agree with the part that not everyone has the degree of understanding of the logic of marketing and how it works.


Marketing is about people, and to be successful, marketers must understand their target audiences for their clients. It's not just about the product or service itself but understanding what your customers need and what they from you. You, as the business owner, are the problem solvers.


Strategy Solutions and Target Audiences

When you target the right audience, the business flows differently, and it's the most effective strategy for any company. It's the flip side of deeply understanding your customer, and this is when you are crossing over into the plan of action or strategy.


Most customers get stuck on marketing and need it but don't understand the strategy to expand the business. That's when they rely on "marketing companies" to provide this service. Most clients start with social media and branding because that's easy to see and monitor, but the most crucial part of a business is what they don't see.

Trust The Process of Strategy
Trust The Process of Strategy

Trust The Process of Strategy

When I see the word "data-driven strategy" used to market clients, it isn't transparent because customers don't know what it does for their business. It sounds fancy, and it's up to "marketing" companies like mine to be that liaison to interpret what it means to customers.


I think strategy, marketing, and branding are entirely separate dialogues because it depends on the stage of the business. But most important, it's building that one-on-one business relationship with the client that converts. It's creating recurring or retaining clients ready to expand depending on where they are at in business. It builds a relationship that converts easier when you nourish services like marketing or strategy and branding solutions in an organic direction instead of forcing them into box-style marketing.


Marketing is not one word or just a stand-alone option for your business. It's a growing process or expanding the services that you provide. It's the relationship you have with your marketing company and having honest conversations. Sometimes what you sell is not what people need at the time but maybe the secondary services you provide. It's taking the time to understand what is working for your business and what's not so you can grow and expand. Or maybe it's trying something new and getting out of your comfort zone. When you stress or get frustrated, we "marketing consultants" stress with you. But it's important how we "marketing agencies" lead you as business owners to success.




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