"Look around you. Everything changes. Everything on this earth is in a continuous state of evolving, refining, improving, adapting, enhancing… changing. You were not put on this earth to remain stagnant." ― Steve Maraboli.
The definition of Marketing is: "the action or business of promoting and selling products or services, including market research and advertising."
It's a general word associated with people like me in this industry.
But if we want to stand out, we use "strategist or branding."
One person said the industry is saturated, but I beg to differ. But I do agree with the part that not everyone has the degree of understanding of the logic of marketing and how it works.
Marketing is about people, and to be successful, marketers must understand their target audiences for their clients. It's not just about the product or service but understanding what your customers need and what they want from you. You, as the business owner, are the problem solvers.
Strategy Solutions and Target Audiences
When you target the right audience, the business flows differently, and it's the most effective strategy for any company. It's the flip side of deeply understanding your customer, which is when you are crossing over into the plan of action or process.
Most customers get stuck on marketing and need it but don't understand the strategy to expand the business. That's when they rely on "marketing companies" to provide this service. Most clients start with social media and branding because that's easy to see and monitor, but the most crucial part of a business is what they don't see.
Trust The Process of Strategy
When I see the word "data-driven strategy" used to market clients, it isn't transparent because customers don't know what it does for their business. It sounds fancy, and it's up to "marketing" companies like mine to be that liaison to interpret what it means to customers.