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Top Ways To Optimize Your LinkedIn Profile

Updated: Nov 28, 2023

LinkedIn is the one-stop marketing connection for finding jobs, searching for employees, brief updates and news from companies, original creative content such as blogs, videos, and podcasts. In addition, you get to network and connect with industry-driven professionals. LinkedIn is the platform that you can connect and sell your services and products to targeted audiences. After Microsoft acquired LinkedIn back in 2016, it continues to grow organically for all industries and directly impacts your professional connections. In addition, it is slowly moving into the largest social media platform focused on the business-to-business mindset. LinkedIn gives us the groundwork to target and generate sales. All types of categories are using this platform, such as Corporate, Small Businesses, Trainers, Consultants, Marketing Experts, Business Development, Financial, Real Estate, Insurance, and even Government, to name a few. Back in the day, when a business was up and running, we were scrambling to connect with individuals we had never met in person. We relied heavily on Word of Mouth marketing to generate sales and hoped the phone would ring. So, how do you leverage LinkedIn as you do with Google Search to build your B2B connections? Helpful insights to improve your professional connections. 1. Name: To make an excellent first impression on LinkedIn, include only your name in the name field. Do NOT add personal information such as email addresses or phone numbers, and avoid using symbols, numbers, or special characters. There are exceptions. These include professional/academic abbreviations, e.g., Ph.D., former names, maiden names, and nicknames, as these can make it easier for people to find you. So don’t use something “Sales Rockstar” or “Marketing Diva”. 2. Professional photo with a Smile - First Impressions Are Everything - LinkedIn is not about your personal photo on vacation but the business interest, so your profile needs to reflect this to connect with those you target. LinkedIn is not Facebook, Instagram, or any other social media platform. You're here to make B2B connections, so present yourself as a professional by investing in and using a polished headshot. Your logo isn't you: let people see you and get to know you. 3. Cover Image- Your cover photo is prime LinkedIn real estate. It is a mistake to leave it blank or use a cover photo that does not represent you professionally. Get the attention of your connections with a professional and informative image, adding to their understanding of who you are and what you do. Your background photo is the second visual element at the top of your profile page. It grabs people's attention, sets the context, and shows a little more about what matters to you. More than anything, the right background photo helps your page stand out, engage attention, and stay memorable.

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