The best marketing campaigns are the right mix of creativity and data analytics.
"It's not what you sell that matters as much as how you sell it!" — Brian Halligan, C.E.O. & Co-Founder, HubSpot.
The first question to ask is, what is a simple marketing strategy?
A marketing strategy is a plan for implementing and the process of promoting products or services. It includes determining where to focus resources and which marketing tools to use. And it includes creating a message, delivering it to an audience, and changing that audience's behavior.
These marketing strategies are essential for any business to grow. With a marketing strategy, you can set goals and plan what to do to achieve them.
Here is the truth, most businesses rely heavily on marketing professionals to accomplish those results.
Successful companies have an overarching marketing strategy that guides their day-to-day or monthly activities. They know what they want to accomplish and understand how they will get there. It's because they clearly understand their target audience, which helps them create content that will resonate with customers and prospects alike.
As a marketing company, we say the words "know your audience," but it's true, and it directs the business needs and builds trust with the potential buyer.
It's like you're a "business owner," the hero to the needs of the "buyer." The "buyer" is searching for that solution, which you, as the "business owner," provides.
What are the Benefits of Having a Marketing Strategy?
There are three comprehensive marketing strategies; long-term, short-term, and tactical plans.
One of the most significant challenges we see in most clients, they need to plan their marketing strategies. As a result, it's either too late to market or needs it to happen tomorrow, or sometimes, it's let's throw money at the ad to see if it sticks.
Long-term strategies can pay off if you have the patience to watch your business grow. We, as marketers, label this the "holistic" or "organic" approach to marketing. This is a healthy way to understand your business's path to success, and it effectively brings your brand 'under one roof,' presenting greater consistency and cohesiveness for your customers. Plus, you can grow with what your audience is searching for in the long run and create new ideas based on the business model.
Short-term success is necessary for long-term growth if you are a startup looking to successfully launch a new product or service. That means you must budget and push out your products and services faster. Pay-per-click campaigns are another way to become visible to new customers, including Facebook and Instagram ads. The purpose is to drive the business in front of potential buyers so you are not relying on family and friends. This generates targeted traffic to your website; the more traffic, the more Google likes your site.
And last but not least is tactical planning to market your business. This
is the implementation of specific marketing techniques to achieve its marketing goals. It often involves individual marketing activities such as publishing blog posts, conducting social media campaigns, generating leads, and hosting events. This is where you can plan out yearly, three, or even five-year marketing goals.
Our favorite to create tactical planning is using S.W.O.T. (Strengths, Weaknesses, Opportunities, and Threats) marketing outlines for a company. We have created these outlines for several companies and have witnessed their growth over the years using this marketing technique.
It allows the client to determine what they need to work on and plan and forecast their business. S.W.O.T Marketing lets you focus and grow your business and organize your time more effectively. This way, you can better allocate resources for maximum return on investment (R.O.I.).
Many businesses are looking for ways to improve their marketing strategy and increase sales. One thing that is important to keep in mind is that the best marketing strategies are the ones that work for you and your business. So, it's not simple; it's a realistic approach to your marketing.