It's time to uncover a secret ingredient to advance your blog post and word length with your business. The number of words you choose to write can significantly impact your content's reach, engagement, and search engine optimization (SEO).
Standard content factors can make all the difference in the success of your content strategy: the length of your blog posts.
There are various lengths of blogs and the unique value they bring to the table.
Let's start with the shortest blog posts, typically 200 to 400 words. These concise pieces are perfect for initiating discussions and fostering engagement within your community. While they may garner fewer social shares, they serve as practical means for providing brief descriptions of products or services and offering valuable commentary.
When we review blog posts ranging from 400 to 600 words. Although some consider them the minimum length, these bite-sized posts cater to readers who prefer easily digestible content. While they may not be explicitly educational, they excel at generating social shares and driving engagement. However, due to their concise nature, they have limited potential to impact website traffic or SEO significantly. These posts work well when you want to provide quick insights or initiate discussions without overwhelming your audience.
Longer and expanding blogs from 600 to 1,000 articles take on an educational and journalistic style, allowing you to dive deeper into your chosen topic. You can include influential references and valuable links within this length. By offering readers in-depth information, these posts allow you to build SEO gradually using organic techniques. They balance providing educational value and ensuring that readers can consume the content comfortably and trust value.
How often do you write your blogs?
After a slow start, blogging rapidly gained in popularity. Blog usage spread during 1999 and the years following, being further popularized by the near-simultaneous arrival of the first hosted blog tools: Open Diary launched in October 1998, soon growing to thousands of online diaries.
Open Diary innovated the reader comment, becoming the first blog community where readers could add comments to other writers' blog entries. - wikipedia.org
Beyond the length of your posts, it's crucial to consider how often you update your blog on the business website. Regular updates ensure that your content remains fresh and relevant, showing your audience that you provide valuable insights. The frequency of updates depends on your niche and the expectations of your audience. Some blogs thrive with daily or weekly updates, while others focus on monthly or quarterly content releases.
Every six months is a great measure to review your calendar and outline your writing goals so you stay focused on not just the structure of the content but the information that inspires you to write about. Schedule your calendar with ideas and create content that not only inspires others but trust in the value that you are offering.
Consistency is key; find a publishing schedule that aligns with your resources and keeps your audience engaged.
Stay focused on your goals; the writing becomes more natural and effortless. Practice makes perfect.