The Art of Storytelling: A Brief Guide


The art––or skill––of storytelling is something that has such a monumental impact on our business and personal success. Indeed, making even small improvements in your storytelling strategy can result in significant gains in exchange for seemingly little effort. Take a quick look at what storytelling is all about, why it’s essential, and how you can improve upon your storytelling strategy in business and life.

What is Storytelling?

First of all, it’s necessary to understand what storytelling is in the first place. In short, storytelling is a true art-form that allows you to narrate and effectively communicate a message (or story) with your desired audience.

Why Does Storytelling Work?

In marketing, there are many ways to promote your brand. You can create ads, run campaigns, put up billboards, use SEO strategy, the list goes on and on. However, having good storytelling ability is arguably one of the best––and most inexpensive––methods of growing your brand and your business.

Here are a few reasons why storytelling works:

  • It fosters a connection with people, which are your audience and ultimately your customers

  • It communicates and provides an authentic human experience, which people appreciate beyond measure

  • It allows your customers to build, change, or refresh their perspective on your business or message.


Storytelling on social media

When you practice compelling storytelling on social media, it presents the opportunity to grab a hold of the customer’s attention, presenting a problem, and ultimately offering your product or service as the perfect solution.


A few perfect examples of great social media storytelling are:

  • Sharing inspirational messages and stories

  • Working a narrative into your posts via a quick and captivating caption

  • Allow your customers to tell stories in the form of giveaways, testimonials, reviews, etc.

  • Use conflict to add a dramatic effect before ultimately offering your product/service as the solution

How Does Storytelling Work?

To effectively tell stories that move and inspire your audience to action, there are a few critical pieces to the puzzle you need. These are:

  • Know your audience. Ask yourself these three questions: 1. What does my ideal customer want? 2. What does my ideal customer need? 3. How can I help to solve the problem?

  • Define your core message

  • Decide what kind of story to tell, whether it focuses on educating, expressing values, just relate to your audience, etc.

  • Establish your call to action (CTA).

Keep these key concepts in mind as you plan your storytelling, you’ll have a much more effective strategy in place that is sure to grab your audience’s attention and––even better––their loyalty.


If you want to develop an effective storytelling marketing strategy for your business or brand, make sure that you emphasize its importance and effectiveness. You can measure its ROI (return on investment), reviewing social media follower or engagement growth, or even your brand’s overall rating/review if available.


Get on board with Storytelling

View the complete rundown on storytelling and some proven tips to improving your storytelling strategy, watch this video––The Future of Storytelling––on YouTube. You can also download and use this quick storytelling worksheet to jumpstart your efforts.

Good luck, and feel free to reach out to me if you need any help or guidance with anything! See you soon!


About Designedbycarla We build your business online with marketing ideas that work for you. Designedbycarla has been a part of the online marketing industry for over 17 years and specialized in many aspects of (SEO) Search Engine Optimization. We are an experienced marketing & consulting company based in Huntsville, Alabama, and specialists in niche marketing. We appreciate working with small to medium-size businesses to build an excellent partnership with our clients to understand their business thoroughly. Meet Our Team

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