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The Best Instagram Posting Frequency, Explained

Updated: Nov 29, 2023

The Best Instagram Posting Frequency, Explained

Let's face it—Instagram has changed it's organic reach algorithm quite a few times in the last few years. A majority of the updates are with good intentions; it also means that you must re-optimize your content strategy to keep up with the times.

The thing is, it's becoming increasingly difficult to reach users organically on the platform. In addition to using hashtags optimally and branding your content accordingly, posting frequency should be a primary focus for your Instagram strategy. So, this leads to the lingering question that we all seek the answer to: "How often should I post on Instagram?"

If you're seeking the answer, then you've come to the right place (or article). Today, we will answer this question once and for all— or at least until the next algorithm update.

What's the Best Instagram Posting Frequency?

The general thought is that you'll receive more likes and engagement if you post more content more frequently. However, that is a rather generic belief that doesn't consider new updates.

If you didn't know, Instagram posts had a half-life of a mere 72 minutes, which means that after the first 72 minutes, engagement with that position would begin to decline rather dramatically before eventually hitting a standstill. However, due to recent algorithm changes, Instagram posts tend to have a longer lifespan of a few days old with a trickle of likes and engagements.

The Secret to Posting!

How often you post to Instagram depends on your brand goals and your time availability daily.

Content-heavy brands like Fashion Nova may post up to fifty times per day (yes, you read that right), while financial tech companies may only have enough content for two posts per day. Because every brand is unique in its industry, style, and content strategy, the best Instagram posting frequency is simply one that you can maintain consistently.

But if you're looking for a minimum benchmark frequency, several studies have found that posting at least one to three times per day is ideal. This posting frequency will ensure that you receive the right level of engagement on Instagram.

Just keep in mind that consistency is key. If you post once a day and then start to post only twice a week, you're bound to see a drop in overall engagement. If you're new to Instagram content strategy, investing in a social media calendar (or creating your own) will help you keep your Instagram fresh and frequently updated.

No matter what industry you're in or what services/products your brand offers, Instagram is an excellent way to build brand loyalty and increase overall revenue. And as long as you remain consistent on the platform, your brand reaps the benefits. Designedbycarla

We build your business online with marketing ideas that work for you. Designedbycarla has been a part of the online marketing industry for over 20 years and specialized in many aspects of (SEO) Search Engine Optimization. We are an experienced marketing & consulting company based in Huntsville, Alabama, and specialists in niche marketing. We appreciate working with small to medium-size businesses to build an excellent partnership with our clients to understand their business thoroughly. Meet Our Team

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